How to market to the AFFLUENT for Pest Control Companies

FACT: Different groups speak different languages. When marketing to the affluent (the ones with all the $$) you have to take a different approach than when marketing to mobile home dwellers. In this episode of The Pest Control Marketing Podcast, Hal and Mike discuss PROVEN ways to target and reach the affluent…the people with the most money to spend on YOUR products and services!

Check out Hal’s website here

Check out Mike’s website here

Why targeting your ideal customer is SO IMPORTANT!

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You’ve heard the old saying that, “When you try to be all things to all people, you end up being nothing to nobody.” That is why it is so important for you to craft your marketing messages and sales presentations to target YOUR IDEAL CUSTOMER. In this episode Hal and Mike discuss why targeting your ideal customer is so important…and what can happen to you if you don’t!

Check out Hal’s website here

Check out Mike’s website here

Which networking group should YOU join?

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Networking is one of the absolute most powerful ways to get new customers in your business community. But oftentimes, business owners just don’t know how to find the right group to network in. Listen to this episode and hear Hal and Mike discuss this topic and share with you a long list of places you can network to get more new customers!

Check out Hal’s website here

Check out Mike’s website here