Pest Control Marketing – The powerful impact of the FIRST IMPRESSION:

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First impressions have a PROFOUND impact on your business…and they happen within the first four seconds of meeting someone, talking with them on the phone, seeing your vehicle, or passing by your storefront. In this episode of The Pest Control Marketing Podcast, Hal and Mike discuss how and why you should pay close attention to the impressions YOU are presenting!

Check out Hal’s website here

Check out Mike’s website here

Emotional Direct Response Marketing vs. Brand (Institutional) Marketing

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We’ve all heard the term, “building your brand”. But no one can really build a brand for you (regardless of what some advertising and marketing agencies will tell you). Your brand is something that develops over time as a result of the way you run your business and the quality of your product or service. Small businesses have neither the time nor money to spend on “brand” marketing and advertising. So they must rely on direct response marketing…which means you spend a dollar today and you want to get a profit by tomorrow.

Hal helps with the message, Mike helps with WordPress!

Check out Hal’s website here

Check out Mike’s website here