- The vast majority of small business owners never take the time to calculate and ponder the true value of their customers. In this episode of The Pest Control Marketing Podcast, Hal & Mike share some valuable thoughts on why you should pay more attention to the true value of each of your customers!
In this episode, Hal and Mike were reminded of their meeting in 1979 when Hal was singing Willie Nelson sound alike recording sessions, Mike was recording syndicated bank jingles for our mentor Larry Latimer (Listen to this episode about Larry)
At the workshop in Atlanta, NextLevelPCOMarketing.com, Mike told the story how he met Hal doing jingles in the 80’s. Erik Gardner of VolPest.com, our coaching client and attendee at the workshop, asked us at breakfast the next morning, did we still create jingles, because he wanted one! It reminded us jingles are alive and thriving on radio, TV, YouTube, Facebook and Spotify, online and offline audio marketing! So we made him a jingle that he loved this week! But you gotta listen to the podcast to hear it. But the jingles we mentioned we can’t legally put in the podcast, but we can share the YouTube videos below. (Oh, BTW scroll down and hear Hal sing like old Willie!)
Enjoy the story and wisdom of Larry Latimer once again.
Coming soon will be from Mike and Hal http://PestControlMarketingJingles.com
We talked about these jingles in our podcast:
The jingle Erik said that runs in Chattanoonga that he could not get his phone number out of his head, why he wanted a jingle for his PCO.
The Winston Cigarette Jingle I remember as a kid. Cigarette advertising was banned in 1971, almost 50 years!
Hal mention the Pink Plumber.. Audio logo to Google the business, click the link and easy to remember phone number.
Hal mentioned Cook’s Pest Control.. This jingle has been on radio before the online world existed. Why you should bring offline and online together!
Hal wrote song, sang the Willie part, and Mike did the 1st demo. It was #1 for Jerry Reed. Not bad for Mr Online and Mr. Offline.
If you repeat something enough times people will begin to listen to you. This is known as “The Power of Redundancy”. In this episode of The Pest Control Marketing Podcast we’ll discuss how you can use this strategy to increase your sales and closing percentages!
Call Hal at 770-993-0004
Call Mike at 770-826-3662
Check out our group coaching at Pest Control Marketing Gold