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Hal and Mike discuss how important it is to know, share and marketing your SERP terms of your local pest control business.
Do you know what SERP terms are? Do you know your own? Are you teaching your marketing how to remember them on a subconscious level?
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Hal and Mike talk about how coaching and getting a mentor is what we did to learn what we do, and you should too!
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Hal and Mike talk about ways of getting free advertising and exposure in your local markets by being creative with your approach.