Emotional Direct Response Marketing vs. Brand (Institutional) Marketing

We’ve all heard the term, “building your brand”. But no one can really build a brand for you (regardless of what some advertising and marketing agencies will tell you). Your brand is something that develops over time as a result of the way you run your business and the quality of your product or service. Small businesses have neither the time nor money to spend on “brand” marketing and advertising. So they must rely on direct response marketing…which means you spend a dollar today and you want to get a profit by tomorrow.

Hal helps with the message, Mike helps with WordPress!

Check out Hal’s website here

Check out Mike’s website here

Pest Control Websites That Make Money

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To put it simply…there are really only two types of websites: Pretty websites and websites that make money. And the two are seldom the same. The reason is because, generally speaking, the prettier a website is, the more the “pretty” gets in the way of the message. And it is the message that does the selling. Which type of website do YOU have?

Hal helps with the message, Mike helps with WordPress!

Check out Hal’s website here

Check out Mike’s website here

Check out Tim McWhirter at http://CantonTermite.com

Understanding The Three M’s Of Successful Marketing

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Successful marketing depends on the proper use and understanding of the three M’s. Message, Market and Media. They are like the three legs of the marketing stool. If any one leg is missing or not as strong as the other two, the stool will fall over.

Listen to this episode and you will learn how to increase the return on your investment from all of your future marketing campaigns!

Check out Hal’s website here

Check out Mike’s website here