How to market to the AFFLUENT for Pest Control Companies

FACT: Different groups speak different languages. When marketing to the affluent (the ones with all the $$) you have to take a different approach than when marketing to mobile home dwellers. In this episode of The Pest Control Marketing Podcast, Hal and Mike discuss PROVEN ways to target and reach the affluent…the people with the most money to spend on YOUR products and services!

Check out Hal’s website here

Check out Mike’s website here

Satisfied Customers vs. Happy Customers

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Most business owners think in terms of having “satisfied customers”. But, in reality, “satisfied” is not good enough…especially if you want your customers to talk about you and refer you to others. In this episode Hal and Mike discuss why you want HAPPY customers!

Check out Hal’s website here

Check out Mike’s website here

Psychological Buying Response Triggers

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Buying response triggers are words, phrases, pictures, sounds and objects that generate a buying response in viewers or listeners and cause them to feel really good about purchasing your product or service. In this episode Hal and Mike will go over some of the most common…and effective…buying response triggers that YOU should be using in your marketing and advertising!

Hal helps with the message, Mike helps with WordPress!

Check out Hal’s website here

Check out Mike’s website here