Emotional Direct Response Marketing vs. Brand (Institutional) Marketing

We’ve all heard the term, “building your brand”. But no one can really build a brand for you (regardless of what some advertising and marketing agencies will tell you). Your brand is something that develops over time as a result of the way you run your business and the quality of your product or service. Small businesses have neither the time nor money to spend on “brand” marketing and advertising. So they must rely on direct response marketing…which means you spend a dollar today and you want to get a profit by tomorrow.

Hal helps with the message, Mike helps with WordPress!

Check out Hal’s website here

Check out Mike’s website here

Pest Control Websites That Make Money

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To put it simply…there are really only two types of websites: Pretty websites and websites that make money. And the two are seldom the same. The reason is because, generally speaking, the prettier a website is, the more the “pretty” gets in the way of the message. And it is the message that does the selling. Which type of website do YOU have?

Hal helps with the message, Mike helps with WordPress!

Check out Hal’s website here

Check out Mike’s website here

Check out Tim McWhirter at http://CantonTermite.com

How To Use YouTube To Grow Your Business

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Hundreds of millions of people watch YouTube videos daily. Why do they watch them? For two reasons: Entertainment and Education. And they love to shop on YouTube. When someone has a termite or pest control problem and they are searching YouTube to find help, YOUR VIDEO needs to be the one that convinces them to HIRE YOU! And, if you don’t have videos there…you need to start adding them TODAY…period.

Listen to this episode and learn how you can use your hand held phone and YouTube to capture literally tons for new customers and new business!

Check out Hal’s website here

Check out Mike’s website here