September 30, 2017 – Pest Control Marketing Podcast

You’ve heard the old saying that, “When you try to be all things to all people, you end up being nothing to nobody.” That is why it is so important for you to craft your marketing messages and sales presentations to target YOUR IDEAL CUSTOMER. In this episode Hal and Mike discuss why targeting your ideal customer is so important…and what can happen to you if you don’t!

Check out Hal’s website here

Check out Mike’s website here

Why targeting your ideal customer is SO IMPORTANT!