Don’t ever assume your customers know what you’re doing when you service their home. In this episode of The Pest Control Marketing Podcast Hal & Mike discuss the importance of telling your customers exactly what you’re going to do…and then do it…and then tell them exactly what you did!
- The vast majority of small business owners never take the time to calculate and ponder the true value of their customers. In this episode of The Pest Control Marketing Podcast, Hal & Mike share some valuable thoughts on why you should pay more attention to the true value of each of your customers!
FACT: Different groups speak different languages. When marketing to the affluent (the ones with all the $$) you have to take a different approach than when marketing to mobile home dwellers. In this episode of The Pest Control Marketing Podcast, Hal and Mike discuss PROVEN ways to target and reach the affluent…the people with the most money to spend on YOUR products and services!
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