Pest control marketing…or small business marketing in general…is much easier when you make a great FIRST IMPRESSION.
Psychologists tell us that people form an impression of us within the first four seconds. WOW! This is extremely important…especially when you are trying to sell something to someone. If you make a bad first impression, nothing else matters. You are almost always going to lose the sale.
Click on the link below and listen to this short episode of The Pest Control Marketing Podcast and Hal Coleman will share a great story of how a great first impression got the sale (and several bad ones that didn’t work out so well)!
Pest Control Marketing and Selling is a lot easier when you know how to minimize the number of objections you get. It’s a FACT that, if you can eliminate all objections, the prospect has no other choice but to say YES.
But…we don’t live in a perfect world, so that rarely happens.
Actually, the best way to handle an objection is to not get it in the first place.
Listen to this short episode of The Pest Control Marketing Podcast and I’ll explain what I mean.
http://pcmpodcasts.s3.amazonaws.com/how to overcome objections .mp3
In this episode of The Pest Control Marketing Podcast, Hal Coleman will tell you exactly how to successfully charge a higher price than all of your competition!
Most small business owner cringe at the thought of raising their prices. They imagine a mass exodus of faithful customers. But, according to Hal, nothing could be farther from the truth…IF you do it right.
Listen to this episode and he will explain how you CAN increase your prices and still grow your business!
The key to growing a successful pest control business is knowing how to HIRE and KEEP the RIGHT employees. Your team IS your business.
Listen to this episode and hear Jeff Annis and Hal Coleman deliver insights, thoughts, and specific suggestions for the small pest control operator who is contemplating hiring that first…or maybe second…employee!