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Pest control marketing…or small business marketing in general…is much easier when you make a great FIRST IMPRESSION.

Psychologists tell us that people form an impression of us within the first four seconds. WOW!  This is extremely important…especially when you are trying to sell something to someone.  If you make a bad first impression, nothing else matters. You are almost always going to lose the sale.

Click on the link below and listen to this short episode of The Pest Control Marketing Podcast and Hal Coleman will share a great story of how a great first impression got the sale (and several bad ones that didn’t work out so well)!