Pest Control Marketing – The powerful impact of the FIRST IMPRESSION:

First impressions have a PROFOUND impact on your business…and they happen within the first four seconds of meeting someone, talking with them on the phone, seeing your vehicle, or passing by your storefront. In this episode of The Pest Control Marketing Podcast, Hal and Mike discuss how and why you should pay close attention to the impressions YOU are presenting!

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Check out Mike’s website here

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How to use your business card to get more new customers for PCOs, WCOs and Pest Control Marketing

Your business card isn’t merely a card with your contact information on it…or at least is shouldn’t be. However, sadly, that’s all it is for most businesses. But the FACT is…your business card is a sign, a short letter, an ad and a mini sales presentation all rolled into one. If you know how to create the right kind of business card…and know how to USE it properly, it can help land you lots of new customers. In this episode of The Pest Control Marketing Podcast, Hal and Mike discuss many different…and HIGHLY EFFECTIVE…ways to use YOUR business card to help you grow your business!

Check out Hal’s website here

Check out Mike’s website here

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Emotional Direct Response Marketing vs. Brand (Institutional) Marketing

We’ve all heard the term, “building your brand”. But no one can really build a brand for you (regardless of what some advertising and marketing agencies will tell you). Your brand is something that develops over time as a result of the way you run your business and the quality of your product or service. Small businesses have neither the time nor money to spend on “brand” marketing and advertising. So they must rely on direct response marketing…which means you spend a dollar today and you want to get a profit by tomorrow.

Hal helps with the message, Mike helps with WordPress!

Check out Hal’s website here

Check out Mike’s website here

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