Pest Control Marketing – The powerful impact of the FIRST IMPRESSION:

First impressions have a PROFOUND impact on your business…and they happen within the first four seconds of meeting someone, talking with them on the phone, seeing your vehicle, or passing by your storefront. In this episode of The Pest Control Marketing Podcast, Hal and Mike discuss how and why you should pay close attention to the impressions YOU are presenting!

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How to use your business card to get more new customers for PCOs, WCOs and Pest Control Marketing

Your business card isn’t merely a card with your contact information on it…or at least is shouldn’t be. However, sadly, that’s all it is for most businesses. But the FACT is…your business card is a sign, a short letter, an ad and a mini sales presentation all rolled into one. If you know how to create the right kind of business card…and know how to USE it properly, it can help land you lots of new customers. In this episode of The Pest Control Marketing Podcast, Hal and Mike discuss many different…and HIGHLY EFFECTIVE…ways to use YOUR business card to help you grow your business!

Check out Hal’s website here

Check out Mike’s website here

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Why targeting your ideal customer is SO IMPORTANT!

You’ve heard the old saying that, “When you try to be all things to all people, you end up being nothing to nobody.” That is why it is so important for you to craft your marketing messages and sales presentations to target YOUR IDEAL CUSTOMER. In this episode Hal and Mike discuss why targeting your ideal customer is so important…and what can happen to you if you don’t!

Check out Hal’s website here

Check out Mike’s website here

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