Why targeting your ideal customer is SO IMPORTANT!

You’ve heard the old saying that, “When you try to be all things to all people, you end up being nothing to nobody.” That is why it is so important for you to craft your marketing messages and sales presentations to target YOUR IDEAL CUSTOMER. In this episode Hal and Mike discuss why targeting your ideal customer is so important…and what can happen to you if you don’t!

Check out Hal’s website here

Check out Mike’s website here

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Which networking group should YOU join?

Networking is one of the absolute most powerful ways to get new customers in your business community. But oftentimes, business owners just don’t know how to find the right group to network in.  Listen to this episode and hear Hal and Mike discuss this topic and share with you a long list of places you can network to get more new customers!

Check out Hal’s website here

Check out Mike’s website here

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Satisfied Customers vs. Happy Customers

Most business owners think in terms of having “satisfied customers”. But, in reality, “satisfied” is not good enough…especially if you want your customers to talk about you and refer you to others.  In this episode Hal and Mike discuss why you want HAPPY customers!

Check out Hal’s website here

Check out Mike’s website here

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